Finally revealed! Here are the REAL reasons you absolutely need to invest in Social Media Management
The importance of Social Media Marketing
THERE ARE over 3 million businesses world-wide that are currently advertising on Facebook alone. You are probably wondering how your business will stand out to become 1 in 3 million—as if the bar for being 1 in a million wasn’t set high enough already! Usually, we are told not to follow the crowd but this time, the crowd may be on to something…according to Statista, Facebook has more than 2.6 billion users worldwide (July, 2020).
This means that when you advertise your business on Facebook, thousands of people will know your brand with-in a split second. Problem is, 3 million companies are doing the exact same thing already. How will your business stand out from the rest? You’ll need a strategy, but no worries, social media managers are trained to develop these strategies for you by creating carefully crafted posts to convert prospects into lifelong customers. Here are the Top 5 reasons you’ll need to hire a social media manager…
1. Promotes Brand Awareness
SOCIAL MEDIA manager is one who is the voice of a company across social media channels
such as Facebook, Instagram and Twitter. They grow your business by consistently responding to comments, running advertisements and creating content such as e-books and blogs. A decade ago, this role was non-existent. Now, more companies embrace social media for customer acquisition, and to stay connected to their customers.
One of the most important role of a social media manager is that they create brand awareness for your business and establish it as an expert in your industry—since content marketing is utilized. About 87% of consumers choose to do business with vendors who provide valuable content at all stages of the buying process. By creating consistent and valuable content, your followers will begin to trust you, buy your products and recommend you to their friends. Furthermore, your customers and prospects will be dying to see what next you have in stored for them.
2. Generates New Customers
YOUR CUSTOMERS are the oxygen of your business. 50% of businesses suffocate within the first 2 years of operation simply because of a weak customer base. Social media managers run advertisement campaigns that put your ads in front of thousands of people in seconds—a dream that word of mouth could not achieve in this lifetime. But don’t think that just getting the word out is enough; you’ll need the ads to be of substance—the kind that will convert thousands to actual paying customers. It takes an expert to pull this off; pick up the phone and contact a social media manager to grow your business and fuel it with the air it needs to thrive—not just survive.
3. Creates Strategy
DO YOU have to be constantly reminding yourself to find the time to post on social media? Is there any science behind why you post, when you post and what you post? A social media manager will ensure there is a calculated strategy in place after doing some research on your industry and audience’s needs.
4. Tracks Marketing Efforts
SOCIAL MEDIA managers are expert marketing analysts. They utilize this knowledge to analyze the results of your ads. There is no way to know if their marketing strategies are working if they aren’t evaluated and analyzed. It may take a little less than a month before a social media manager starts making the perfect ads for your particular business but he/she will only know how to improve the strategy after detailed analysis of the results. Other-wise, marketing would be like doing the same thing over and over again but expecting improved results—insanity.
5. Saves time
THE Pareto Principle better known as the 80/20 rule, states that for many phenomena 80% of the result comes from 20% of the effort. The principle has been named after Vilfredo Pareto who was an Italian economist, who back in 1895, noticed that about 80% of Italy’s land belonged to 20% of the country’s population.
Let us translate this to business. If 20% of your efforts are generating 80% of your income, wouldn’t it make sense for you to focus most of your time on the parts of the business that makes you the most money? The thing is, you can’t get to focus completely on developing your business if you have to constantly be posting on social media, responding to customers’ comments, which are sometimes distasteful but you may miss those ones or totally forgot to respond to them.
And now, you lose prospects because of negative comments you did not respond to, or even delete for that matter. Do you really have the time to consistently be responding to all your customers, blogging, writing e-books, designing posts, analyzing them and waiting until the right time to post them?
Trying to do everything yourself when you could easily hire someone else to assist is counterproductive as it wastes time, energy and even money. You may be asking me how could it waste money if you don’t have to pay anyone else? But stay with me here. Recall that 20% of your business generates 80% of your income. For argument’s sake, let’s say your income is $500,000; then $400,000 comes from 20% of your efforts.
If you invest more time in those tasks that generate most of your business’ income then your income will increase. And if your income increases to $1,000,000 because of increasing your time spent on the 20% of tasks that makes you the most money, those tasks still make you 80% of your total income but now your 80% has increased from $400,000 to $800,000 simply because you spent more quality time on those tasks you normally do that makes you the most money.
So never see investing in your business as a loss—it is like planting a seed, waiting for it to grow into a tree and then enjoying the sweet fruits it bears. But how can you expect to harvest fruits if you never planted a seed in the first place? Allow a social media manager to promote your brand, generate new customers, save your time, create marketing strategies and track marketing efforts. Hire a social media manager today and you’ll never regret it.
References
Carter, T. (2021). The True Failure Rate of Small Businesses. Retrieved from
Cherepakhin, I. (2020). Top 10 Advantages of Facebook Marketing for Your Business. Retrieved from
Duszyński, M. (2021). Pareto Principle & the 80/20 Rule. Retrieved from
McKenzie, M. (2012). B2B Buyer Survey Reveals Impact of Social Media On Vendor Selection
Process. Retrieved from
Meta for Business. (2016). Three Million Business Stories. What’s yours?. Retrieved from